Initial story

This Liquor Illustration Design is a typical regional brand. In order to deepen the nostalgia and sense of identity for the hometown of local people who have returned to their hometown to start a business, they will do their best to contribute to this booming land. Therefore, the local cultural landscape characteristics of Caozhou are combined with the liquor culture, and the local cultural symbol "peony flower" and the map of Caozhou are used as the mother of this creation.

This is a company project before: the packaging is redesigned for copyright reasons to showing the illustrations I am responsible for :)

Research & Process

Before creating the illustrations, I delved deeply into the local history and geography. Renowned for the elegance and beauty of its peony flowers, the region inspired me to compile and organize its cultural customs, festivals, architectural styles, and natural landscapes. These elements were then intricately integrated into the local terrain outline, formed by clusters of peony flowers and flowing liquor, creating illustrations that not only showcase regional characteristics but also embody profound cultural heritage.

Solution

Illustration DNA
The illustration spirit after combing: Regional