Initial story

Dim Sum Social is a unique Chinese-style space located in a historic shophouse. It seamlessly blends the charm of tradition with modern allure. The menu features 15 to 20 types of dim sum, complemented by Chinese snacks and a diverse selection of beverages, including tea, beer, and creative cocktails. This space breathes new life and vibrancy into the culture of traditional teahouses. It is not just a destination to savor delicious food but also an ideal setting for customers to relax and socialize.

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Research & Process

After a detailed discussion with the client using the brand questionnaire, the client desires a logo design featuring a human-like figure that incorporates Eastern cultural elements and embodies the humor of the well-known Chinese comic "Old Master Q." The logo should be colorful and also perform well in black-and-white printing. Additionally, the logo should include the Chinese characters "點呀."

• Brand Personality
  - Affable
  - Playful
  - Cultural Belonging

• Target audience
  - Age: 22–50 years old. Characteristics: Enjoys interesting places suitable for gatherings and dining.
  - Budget: Willing to spend $20–40 per person.
  - Primary Gender: Mainly women, but the design should attract diverse groups.

Solution

Brand DNA
The brand spirit after combing: Social

The client wishes to specify colors. After selecting the main image, I provide the client with a color palette so they can choose their preferred colors before finalizing the design, incorporating the overall requirements into the final version.