Initial story

This Liquor Illustration Design is located in today's Henan, the hometown of Chinese culture - the Central Plains, watering the rich culture to nourish the land known as "豫". (Supplement: This is the new product development of Jiahu liquor Industry, and Henan is the local abbreviation for Henan)

This is a company project before: the packaging is redesigned for copyright reasons to showing the illustrations I am responsible for :)

Research & Process

Before creating the illustrations, I delved into the history of Henan. Rich in profound Central Plains culture, Henan's local cultural customs, festivals, architecture, landscapes, and more were compiled and integrated into scenes of the four seasons.

Solution

Illustration DNA
The illustration spirit after combing: Origin