Initial story

A photo album brand from India and Singapore has commissioned a logo design to launch a new brand, Tinyko, targeting the East Asian market. The brand emphasizes that home decor is not just about decorating a space, but also an interpretation of the relationships between family, friends, and oneself. Every Tinyko product is a beautiful expression of these relationships.

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Research & Process

Through online meetings with the client, an understanding of their needs and the direction they want their brand to develop is gained. Then, the vision described by the client is clarified, the brand's core values are organized, and the visual direction that suits the brand's personality is identified before proceeding with the design.

Because the customer wishes to expand their brand, originally established in the Indian market, to East Asia, they aim to adapt the brand's original concept to a design suitable for the East Asian market. They will also be promoting children's products, and therefore, the design style will adopt the 'cute' aesthetic, which is highly favored in the East Asian market.

Existing brands in the current Indian market:
Through online meetings with the client, an understanding of their needs and the direction they want their brand to develop is gained. Then, the vision described by the client is clarified, the brand's core values are organized, and the visual direction that suits the brand's personality is identified before proceeding with the design.Because the customer wishes to expand their brand, originally established in the Indian market, to East Asia, they aim to adapt the brand's original concept to a design suitable for the East Asian market. They will also be promoting children's products, and therefore, the design style will adopt the 'cute' aesthetic, which is highly favored in the East Asian market.

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Solution

Brand DNA
The brand spirit after combing: Love

Beautiful Connections in Home Living

Tinyko believes that home is not just about decorating a space; it embodies the deep emotional connections between family, friends, and oneself. Every Tinyko product is a beautiful interpretation of these relationships—whether it's the warmth of family moments, cherished times shared with friends, or the delicate care for oneself. We make every corner a vessel of emotions, transforming the home into a place where love and connection can be expressed at any time. Design rooted in 'home' and 'love.