Initial story

The client wants to support companies in their continuous improvement journey and innovation goals through Six Sigma, Lean, and Design thinking to help their clients carry out industrial innovation, so they need a complete brand identity system.

Research & Process

After a detailed discussion with the client using the brand questionnaire.

Q1: What do you think is the tone and voice of the brand?
A1: Like a friend is easy to get along with who can help you in times of trouble.
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Q2: the target audience?
A2: quality professionals, executives, supervisors
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Q3: Try a sentence that makes people understand your brand.
A3: Exceed your business’ potential
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Q4: What are the major trends and changes affecting your business?
A4: fast-paced technology, big data, AI
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Q5: Imagine a future where your company can do anything and become anyone, what should it look like?
A5: Our vision is to become a leading technology provider, dedicated to developing innovative solutions that help companies reduce costs, improve quality, and eliminate inefficiencies.Note: Due to confidentiality requirements, partial display.‍

Solution

Brand DNA
The brand spirit after combing: Exceed

Exceed your business' potential‍

According to the vision discussed with the client and the reference provided by the client, relevant information was then gathered from the customer. The customer's imagined vision was summarized as a draft and presented visually, and the consistency of each other's brand positioning and imagination was further confirmed. After confirming that the direction is consistent, the project proceeded to the next stage: design.

The identification design system refers to the original design and industry attributes, with blue as the main brand color. The logo is designed with the main image "outside the box" desired by the customer. The colored part cleverly forms the image of an arrow, symbolizing thinking outside the box. The "S" part of the logo text is cleverly designed like a circulatory system, expressing the customer's expectations for the continuous growth of the relationship between the company and the target customers.